Investors will ask how a pushed hire or a pricing change moves your runway. Binokl keeps pricing, hiring, channels, and cash flow connected, so you have the answer before the meeting, not after.
Free to start: describe your startup and Binokl builds your first model in minutes. No credit card required.
Configure your revenue streams and billing models.
| Name | Price & Billing | Duration | Maintenance | |
|---|---|---|---|---|
Core Platform | €499/mo€4,990/yr | Unlimited | Yes | |
Onboarding Package | €2,500 once | 3 months | No | |
API Access | €149/mo | 12 months | No | |
Enterprise Suite | €24,000/yr€5,000 once | 24 months | Yes |
Set a monthly churn rate for each billing plan. One-time products do not churn.
| Product Type | Price & Billing | Churn Rate |
|---|---|---|
Core Platform Monthly billing | €499per month | 2.5 % |
Core Platform Annual billing | €4,990per year | 4 % |
Onboarding Package One-time / No recurring churn |
Manage your customer acquisition channels and their performance.
| Name | Source Type | Avg. Visitors | Cost | |
|---|---|---|---|---|
Organic web traffic | Organic | 703 visitors/moGrowth | N/A | |
Paid partnerships | Referral | 1,000 visitors/moSteady | 10% fee | |
Meta & Google Ads | Paid | 10,000 visitors/moSteady | € 4,000Steady | |
SDR leads | Sales | 60 contacts/moGrowth | € 1,500Growth |
Configure how visitors convert to customers through different sales processes.
| Name | Funnel Type | Status | Conversion Rate | |
|---|---|---|---|---|
Direct subscriptions | Direct Purchase | Active | 25.00% | |
Annual upgrades | Free Trial | Active | 6.40% |
All cost categories across OPEX and CAPEX
| Category Name | Purpose | Type | Avg. Monthly | |
|---|---|---|---|---|
| GPU Cost | Cloud & infrastructure | OPEX | €10Custom | |
| Online tools | Software & online tools (for P&E) | OPEX | €2KCustom | |
| Marketing & Advertising | Marketing & paid acquisition | OPEX | €8KCustom | |
| Legal | Legal & accounting | OPEX | €1KCustom | |
| Rent | Office, rent & utilities | OPEX | €2KCustom | |
| IT Infrastructure & Cloud | Cloud & infrastructure | OPEX | €2KCustom | |
| Conferences | Events & community | OPEX | €2KCustom | |
| Other CAPEX | Hardware & equipment (purchase) | CAPEX | €13KCustom |
| Revenue Source | Jun 25 | Sep 25 | Dec 25 | May 26 |
|---|---|---|---|---|
| Monthly Recurring | €35,939 | €123,879 | €193,342 | €278,000 |
| Annual Recurring | €75,140 | €75,790 | €76,700 | €78,200 |
| Total Revenue | €111,079 | €199,669 | €270,042 | €356,200 |
| P&L Line Item | Jun 25 | Sep 25 | Dec 25 | May 26 |
|---|---|---|---|---|
| Total Revenue | €111,079 | €199,669 | €270,042 | €356,200 |
| Total COGS | €-30,600 | €-55,100 | €-74,500 | €-98,300 |
| Total Expenses | €-86,448 | €-36,214 | €-36,112 | €-54,358 |
| Net Income | €-5,969 | €108,355 | €159,430 | €203,542 |
Every lever above lives in one connected model. Change one, the rest update.
Change pricing, add a hire, shift a channel, and see what happens to revenue and runway immediately. No formula hunting, no duplicate files, no version called Final_v3_REAL.
Organic, paid, referral, or sales-led. Model the mix that matches your go-to-market and see exactly how each channel converts to revenue and affects runway.
Subscriptions, one-off deals or multi-year contracts, with upsells and the cost behind each product. Variable costs per product, and a P&L split into cost of revenue, operating expense and investment.
Give investors 30-day access to the live model and see when, and how often, they look at it. Revoke any time.
Or export the investor deck: twelve slides with an executive summary written from your model's figures.
Add a hire, set a start date, and see the runway impact immediately. If the plan runs out of cash, the model says in which month. The model you decide with is the one investors see.
Binokl turns the messy parts of startup finance into a clear, living system. Instead of stitching spreadsheets together, you model how your business works and see the impact of every decision instantly.
One payment that covers your raise and the years after it, or month by month if you are not raising yet. Everything included in both.
Everything from your first investor conversation to the board updates after you close. One payment, no subscription to cancel.
one payment, three years
Get the Founders PassFull editing access while you need it. Same features, month by month.
per month, cancel any time
Build your financial modelFree to start: your AI-generated model stays available read-only, plus the live demo. 14-day refund on any purchase.
What Binokl is, who it is for, and how it compares to a spreadsheet.
Binokl is a platform that helps founders build, explore, and refine their startup's financial and business model. It turns assumptions into clear projections so you can understand your future without spending weeks in spreadsheets or docs.
Pre-seed and seed founders preparing for or inside a round, usually without a finance co-founder, who need a model they can defend in the room. If you make weekly decisions that change runway, hiring or growth, and your spreadsheet falls apart the moment something changes, Binokl is for you.
Templates are static documents built on fragile formulas. One pricing change or a pushed hire and the structure starts to drift from reality. Binokl replaces formulas with a structure that mirrors how a startup actually works: customers, pricing, churn, hiring, and cash, all connected, so the model stays accurate as things change.
You maintain the model in minutes, not hours. Test scenarios without duplicating files, share a live view with investors, and keep one source of truth for fundraising, board updates, and internal planning. You always know which levers move the business and how long the plan holds.
Better than a trial. Sign up free, answer a few questions about your startup, and Binokl builds a first version of your model that you can explore in full. To change assumptions, keep it current and share it, take the Founders Pass or go month by month. You can also look around the live demo before signing up.
No sign-up, no password. You send them a link, they confirm their email with a code, and they see the live model read-only for 30 days. You see when they opened it and whether they downloaded the deck. You can also export the investor deck as a PDF. Sharing is part of both plans.
Yes. Invite them from the app: editors change the model, viewers only read it.
Most founders find out what their model cannot answer when they are already talking to an investor. Binokl gives you that clarity before the conversation, not inside it.